LED screens for advertising, events and venues, custom-built and from our own production

LED screens are today the shortest path for a message to reach its audience, from a shop window on a busy street to a stage in front of thousands. At Prolight we manufacture, sell, rent, install and service LED screens, so you complete the whole job with one team, with no middlemen and no passing of responsibility. We design the screen for the place where it will work, deliver it with the supporting structure and a content management system, train your people, and after installation we remain available for maintenance. Behind us are advertising screens at busy intersections, video walls in shop windows and shopping malls and the stages of major festivals, and the same crew today builds a small screen for an artisan shop window too, with the same care.

Custom screens for venues and events

For shop windows, cafés, restaurants, shopping malls and business premises we build fixed installations that blend into the interior, in dimensions and shapes the standard market offer does not know. Museums and galleries find video walls for exhibitions and interactive content with us, and advertisers LED billboards and advertising totems that run in sun and rain, with content changed remotely. For concerts, conferences, trade fairs, sporting events and celebrations we rent out modular video walls that our crew delivers, assembles, connects to the control room and runs during the program. If you are torn between buying and renting, the math is simple. A screen that works every day pays off as an investment, while for a few events a year rental is more rational, and with us you can switch from rental to purchase whenever you like, because the equipment comes from the same range.

How we choose resolution and brightness

The most common question we get is which pixel pitch is the right choice. The answer does not depend on fashion but on viewing distance. The closer the viewer stands, the denser a diode layout makes sense, while for a billboard viewed from an intersection a coarser pitch that protects the budget is enough. Our range covers all the standard pitches, fine P1.2, P1.5 and P1.8 for control rooms, studios and content viewed up close, P2, P2.5 and P3 for shop windows, halls and indoor video walls, P4 as a universal choice for enclosed and covered surfaces, and P5, P6, P8 and P10 for billboards, outdoor advertising and long viewing distances. Since we build screens to order and import modules on demand, we choose the pitch to suit the project, not the stock. It is similar with brightness; a screen in a shop window has to outshine the sun, while too much light in a hall tires the audience. So before quoting we ask for the dimensions, the location and a photo of the space, and then propose the resolution, brightness and protection rating that place really needs. With the screen you also get advice on preparing content that can be read in passing, because even the best screen is worth only as much as what it shows. You do not have to worry about the numbers and tables; we bring those, and all you need to say is where the screen stands and who is watching it.

What the quote includes and what drives the price

The price of an LED screen depends on the surface area, the resolution, the installation site and the structure that carries it, so two quotes rarely look the same. Ours always includes a design with exact dimensions, fabrication of the supporting structure, transport and installation, connection to the content management system and training for the people who will use the screen daily. With rental the price includes delivery, setup and a technician during the event, and with purchase the warranty, service and parts from our own production. Before signing you know what you are paying and what you get for that money, down to the last line item.

Our own production instead of off-the-shelf goods

The typical market offer comes down to reselling imported screens in standard dimensions and a service that waits for parts from abroad. We assemble screens in our own facility, build the structure in our machine shop, and know the electronics down to component level. In practice that means shape and dimensions tailored to the space, quality control before delivery and service by the people who built the screen. When an advertising network needs control across multiple locations, we connect it to our digital signage software, so all the screens follow the same publishing plan. We work in Belgrade and across Serbia, and we deliver screens to projects across Europe and Asia as well.

Send us the dimensions, the location and the purpose, whether it is an ad, an event or fitting out a space, and we will propose a screen with a price and time estimate. If your screen already works but needs attention, our service accepts equipment bought elsewhere too. For everything else, let's talk about your project before you commit to anything.